Whether you’re just starting an eCommerce business in WordPress or you have already established a solid customer base, investing some time and effort in an effective marketing strategy is a must.
Because let’s face it, every e-store strives to boost traffic and increase conversions. But even if you manage to put together a marketing strategy, it can still be hard to decide which methods to try.
To help you out, we’ve compiled a list of 6 tried-and-tested eCommerce marketing tactics.
Optimize Your Online Store’s Layout
If your website is poorly designed, you’ll be losing customers. Poorly-designed e-stores usually have confusing navigation, hard-to-read fonts, and/or lack a clear value proposition. This makes them appear unprofessional and untrustworthy.
When customers visit your e-store, they need to be able to find what they’re looking for quickly and easily, feel naturally inclined to buy your products, and check out without to much fuss.
That’s why, after launching your site, you need to test the website layout, placement of conversion icons & elements, and even the language displayed on your product pages and landing pages. You should also make sure that your products are properly segmented and that there are not too many products on a single page. And last but not least, you should strive to find a perfect balance between text and visuals.
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Focus on Content Marketing
Every content marketing strategy starts with the creation of original, high-quality content that resonates with customers, encourages them to interact with you, and buy from you.
Creating valuable content is a great way to make a mark on users’ minds and ensure that they are receiving relevant information regularly. Having a proper content marketing strategy will help you attract positive attention, boost interaction, and increase conversions.
Don’t know where to start? Brainstorm ideas with your team and create a list of several different types of content you could create. The list can include blog posts, newsletters, videos, etc. Also, check your marketing budget and see if you could outsource part of the work (for instance, consider hiring a freelance writer to make sure the content quality is top-notch).
Give SEO a Try
SEO (search engine optimization) is one of the most important methods of optimizing an eCommerce site. Making sure that your website is constantly updated with fresh & relevant content and that it promotes a good UX is a great way to improve your SERP rankings and drive tons of organic traffic.
As mentioned earlier, your content needs to be valuable and provide information that is relevant and useful. For instance, if your e-store sells yoga products, you should provide content related to yoga poses, benefits of practicing yoga, mindfulness, etc.
Of course, don’t forget that keywords are at the core of every SEO strategy. Using relevant keywords within your web content in a natural way will help people find your website via search engines.
Play with Email Marketing
Email marketing is one of the most effective forms of reaching out to your audience. In order to reach your customer base most effectively, you need to provide useful content within your emails. Let your audience know about any new products or features, and events you’ve attended, and inform them how your business is doing. Make your emails as personal as possible, offer promotions, and use it as a chance to engage.
You could also give cold email outreach a try. Cold emailing is still an efficient marketing strategy, with average email open rates varying from 15% to 30%, but in order to be successful, it has to be done right.
Keep in mind that you’re reaching out to people who haven’t heard about your online store, so getting them to open your emails is not going to be easy. Using an excellent outreach automation tool can be helpful here. Outreach automation tools will handle different aspects of your cold email campaign, like sending personalized emails in bulk, mail merge, sending follow-ups, and campaign tracking. This, combined with a great offer and thoughtful copy, should be enough to convince people to click and read your email.
Don’t Forget About Social Media Marketing
When it comes to online marketing, social media is a must. Social media marketing allows you to communicate with your customers and market your products in a personal way. You can use social platforms to generate interaction, boost engagement, drive more traffic to your site, and even expand your customer base.
Use different social platforms for different purposes to create a rich presence for your eCommerce business, cater to your customers’ needs, and diversify your efforts.
However, don’t forget to maintain a solid personality and tone across social media channels. Consistency is crucial as it helps build trust.
Optimize Your Website for Mobile
When it comes to Internet use, mobile users are starting to dominate, with nearly 60% of all internet traffic coming from mobile devices. Without a mobile experience to supplement your online presence, you could be losing tons of customers.
Today’s customers like having options, not just in terms of products or services, but also in terms of where they find them. By creating a mobile presence, you are giving your eCommerce business an advantage over competitors who don’t have one yet. This, in turn, opens the doorway to enhanced brand loyalty and increased sales.
People who come to your site don’t want to be redirected to a desktop version of your site or an app, so make sure to make your website fully responsive ASAP (if you haven’t already).
Staying up to date with the latest marketing tactics is crucial for success on any eCommerce website.
- Besides offering products that suit your target market’s needs, make sure to deliver original, valuable, and relevant content as well.
- Reach out to your audience in a variety of ways, including email marketing and social media.
- And, of course, don’t forget to monitor your site analytics to track your results and keep your site optimized.
With the right combination of marketing tactics, you are on the right track to boost your conversions, making sure your eCommerce business continues growing over time.