A logo is worth a thousand words, or so the saying goes. It’s the centerpiece of your brand identity. Needless to say, giving its importance, you need to make sure that you nail the design. And this is not so easy!
When designing a logo there are lots of little things that can ruin the final look and feel. These are common mistakes found in logos, which can have a negative effective on how people judge your brand, but more than that, they also impact your overall marketing efforts.
So, if you are just about to design a logo, or want to review your current one this post will help you spot and avoid common design mistakes.
1. Designing a Logo Yourself
Unless, you have design skills, you should avoid designing your own logo, you need to hire a professional logo designer.
If you don’t have a lot of cash to outlay for a pro logo designer you should consider use one of the many freelancer platforms, you can judge the quality and professionalism of the freelancer you hire based on their reviews.
Another budget friendly option is to create a logo with a logo generator, these are online tools that use AI to make logos, they are cheap and do a good job.
2. Illegible Fonts
If the font you use for your logo is hard to read, then your logo is useless. Your potential audience should not have to struggle to make sense of what they see. Your logo should be easy to read at glance, so it’s important to ensure that your font is clear and easy to read.
3. Not Versatile
A logo should be versatile. It should look great regardless of the size be it on massive billboard or small business card.
If your logo only looks good only in specific sizes then you will have issues putting it on marketing collateral like billboards, flyers, which will ultimately hamper your marketing and branding efforts.
4. Copying Someone Else’s Logo
Plagiarism is strongly condemned in any industry and no one should blatantly copy someone else’s logo and put their business’s name on it. Not only is it unethical, but it’s also illegal as well and it can land you in serious legal trouble.
If you copy someone else’s logo, it may also confuse your customer and they may mistake the other business to be yours and vice versa.
Copying logos have unfortunately become commonplace in the industry and to check if your logo is unique you can run a quick image search with it and see what comes up.
5. Going Abstract with Your Logo
Abstract logos are cool, but they don’t work for every brand. It really depends on the industry that you are in, and the audience that you serve.
Logos need to be unique, but not confusing. If your logo is overtly abstract and takes a fair bit of time for the customer to understand then the recognisability factor of the logo will go down and we don’t want that to happen, do we?
Simple logos are easy to remember, however, they all have something unique which makes them worth remembering.
6. Use of Raster Images in Place of Vector Images
If your logo is designed in Photoshop instead of Illustrator or Coreldraw then your logo is a raster and not a vector.
Raster images aren’t scalable as they are made up of pixels instead of curves and data points and hence when they are adjusted as per the required size they tend to break and blur like the image below.
So always ensure that you or anyone who has designed the logo has used illustrator or any other program that creates files in Vector form instead of Raster.
7. Be Careful of Following Trends
Logo trends change each year and what was a stunning and aesthetically pleasing logo back when you started the business may not be on par with the current trends and preferences of consumers.
You need the logo to stand the test of time and to feel modern and crisp even after a decade and you can do that by avoiding any design fad or trend which may be prevalent during the time you got your logo. Avoid using any stock clip art as well or your logo won’t look unique.
8. Using Monograms as Logos
While it may seem like a great idea to just use your business’s monograms and stylize them to use them as your logo it is a common mistake which you should certainly avoid.
To build credibility, the customers need strong recognizable visuals and monograms aren’t. You can try it out to see how it looks but in the long term it would be better to have an icon-based logo.
9. Incorporating Cliche Visuals
A light bulb for an idea or swooshes to show dynamic movement are old cliches which have shoved down our throats multiple times and thus it is better to steer clear away from them
These visually associated cliches are usually the first thing that comes to mind during brainstorming sessions but they should also be the first ones to be discarded.
Try to come up with something unique which may not seem directly associated but has a metaphorical association with the values of your business.
These were the top common logo design mistakes businesses make when getting or redesigning a logo.
We hope this guide helps you in steering clear of these mistakes and finding the success you long for.
So, this was all about how to avoid logo designing mistakes and create an appealing logo for your website. After creating an attractive logo, you might be concerned about your web design as well. For your WordPress website, there are handful of best curated plugins that will help to enhance your WP web design with an ease.
If you have any more questions feel free to shoot them at us in the comments below.