No doubt, search engines are the greatest source of traffic for any website. Literally, the websites top-ranked in Google or other search engines get a higher number of visitors and so higher customers. Great news for WordPress users- SEO is simplified with free premium WordPress SEO plugins.
To be ranked at the top of search results, you must ensure that your website is optimized enough for the search engines spiders and crawlers. WordPress framework is automatically SEO-friendly with various search optimization tools however, that is not enough to beat the web warriors in the market.
Among various SEO tools and techniques, WordPress SEO plugins are a very good option for optimizing a WordPress website. The plugins take on various internal and external settings that help to improve your site’s visibility on the web.
The rich WordPress community offers a number of free SEO plugins that you can use completely for free. You can also find freemiums with an option to upgrade to their pro version and some are completely paid plugins.
How to Choose a Good SEO WordPress Plugin?
The best part of WordPress is that it gives you the full control over your content. You don’t need any coding skills to publish your content on this WordPress platform but it doesn’t mean that WordPress can do everything out of the box. If you really want the visitors to find your content then, you need to optimize it for search.
SEO has become a very important factor in the ranking of a website. Whether you are running a WordPress website, a static website or a company portfolio, on-page SEO optimization is crucial to make sure that Google and Search Engine consider your website for top ranking.
I have made a list of some fine plugins. Here are the best free and premium WordPress SEO plugins around 2021 in different categories according to their functionalities:
All in One WordPress SEO plugins :
Yoast SEO (freemium)
Yoast SEO is a very well-known WordPress SEO plugin. It is one of the most popular WordPress plugins in wordpress.org. It helps to optimize a website from all needed aspects. Yoast SEO mainly focuses on helping you create better content for your site. With snippet preview, you can see how your site or any page in the site looks like in the search engines. It is a freemium plugin with its pro version with advanced features.
Main features of Yoast SEO:
- Page analysis
- Technical WordPress SEO
- XML Sitemaps
- RSS Optimization
All in One SEO Pack (freemium)
All in One SEO Pack is much similar to the previous two plugins Yoast SEO and SEO Ultimate. It is developed as all in one SEO solution to WordPress websites. It helps you optimize your website automatically for search engines from different aspects that make the search engines crawler easy to index your site. It is also freemium with it’s pro version ready for users.
Main features of All in One SEO:
- Titles and descriptions
- Keyword generator
- Duplicate content checker
- Per post/ page tweaking
SEO by Squirrly (freemium)
SEO by Squirrly is a useful SEO WordPress plugin for anyone with no, less or adequate SEO knowledge. It offers better optimization of your website on the basis of better content, ranking and analytics. It is freemium with it’s pro version ready for users willing advanced features.
Main features of SEO by Squirrly:
- Easy setup and use
- Weekly audit
- Site analysis
- Auto SEO
Premium SEP Pack (freemium)
Premium SEO Pack is a complete SEO plugin for WordPress. It is also all in one type of SEO solution with page analysis, social stats, page validation, link builder and much more in the single plugin. As its name, it has an advanced premium version.
Main features of Premium SEO Pack:
- On page and on categories optimization
- Title and Meta Format
- Media Smush it
- Google Analytics
SEOPressor is a premium WordPress SEO plugin to help you turn a WordPress site into a powerful marketing site. It features you 10 awesome steps to SEO content marketing. It helps you focus on keyword optimization, cross-linking keywords, LSI keywords, social media integration, SEO analytics etc.
Main features of SEOPressor:
- Rich Snippets
- Proper image optimization
- Keyword wizard
- Social media optimization
Rankie is a premium WordPress plugin to track your WordPress site’s rank in Google. It tracks the rankings of all the keywords used in your website for the real-time idea of your site’s keyword performance. It sends you the site analysis report and individual ranking graph on a daily basis.
Main features of Rankie:
- Track site ranking on Google
- Keyword research
- Daily report email
- Ranking graph for each keyword
SmartCrawl is a smart tool that makes it easy for the search engine crawlers to find your WordPress website content. It helps to boost your site’s SEO quickly with some proven techniques like sitemaps, Moz integration, automatic links etc.
Main features of SmartCrawl:
- Easy and customizable setup wizard
- Better titles, keywords, and titles
- Automatic keyword linking
WP Full SEO (premium)
WPFullSEO is yet another complete SEO plugin that helps a WordPress website rank at the top of search engine rankings. It features on-site search engine rank tracker, automatic site backup and email, social stats and analytics, dynamic internal links generator etc. to give you one-stop SEO solution.
Main features of WP Full SEO:
- Rich Snippets
- Redirection and sitemap settings
- Email alerts and notifications
- Website load speed optimization
WordPress plugins for image optimization and page speed
WP Smush ( freemium)
WP Smush is image size minimizer which reduces image file sizes for better SEO. Loading time is a very important aspect of SEO as page speed is determinant to page rank. WP Smush helps you boost the page speed by minimizing the image sizes. It is freemium which offers its pro version for advanced features.
Main features of WP Smush:
- Optimize images
- Process JPEG, GIF and PNG files
- Auto-Smush the images
- Fast and user-friendly
EWWW Image Optimizer (freemium)
EWWW Image Optimizer is another WordPress SEO plugin for image compression. It automatically reduces the image size as you upload it or already uploaded and convert your images to the file format that will make the smallest image size. It is freemium with options to upgrade to its pro version for more features.
Main features of EWWW Image Optimizer:
- WP image editor
- Best image optimization
- Less bandwidth usage
W3 Total Cache ( free)
Caching is very important for page speed and UX which means also important for search engine rankings. W3 Total Cache is a free WordPress plugin for caching that helps you improve the overall site performance.
Main features of W3 Total Cache:
- Improved conversion rates
- Instant subsequent page views
- Up to 80% bandwidth savings
- Improved web server performance
WordPress plugins for social media optimization:
WP Ultimate Social (premium)
WP Ultimate Social is a premium WordPress plugin for complete social media integration of your WordPress website. It features all of the social media features like social sharing, social login, social auto post, social icons, social counter etc. The plugin helps to enhance your site’s visibility through social media traffic.
Main features of WP Ultimate Social:
- Complete social media solution
- Beautiful design
- Powerful support
Better Click To Tweet (free)
Twitter is a very powerful content sharing platform today. If you can create quality content, Twitter can help you sharing it and making it viral. It will be easy if you have a plugin like Better Click To Tweet. It is a free WordPress plugin that helps you create tweetable content for your readers.
Main features of Better Click To Tweet:
- Fully customizable
- Easy to set up and use
- Shortcodes available
More WordPress SEO plugins
Google Analytics by Yoast ( freemium)
Google Analytics is one of the most useful tools for tracking your site’s SEO performance. Here is a complete plugin that lets you track your website easily and keeps you up to date with the latest Google Analytics features. It is a freemium offering you more advanced features in its pro version.
Main features of Google Analytics by Yoast:
- Easy installation
- Best Google Analytics integration
- Nice visitor metric dashboard
- Outbound link and downloads tracking
Google Analytic WD (Free/Premium)
The plugin allows you to compare audience reports from different periods, E-commerce and download the reports to PDF and CSV files, or send to multiple recipients by email. You can link your AdSense, AdWE-commerce accounts to GA and get corresponding reports on the plugin’s reporting page. Google Analytics WD has a straightforward backend, which makes it easy to set and analyze the reports.
WP Meta SEO (free)
WP Meta SEO is a search engine optimization solution developed specifically for WordPress websites by JoomUnited. The WordPress plugin gives you complete control over how to best optimize your website to gain the most prominence on search engines such as Google, Yahoo, and Bing! Best of all, it’s free!
Main Features of WP Meta SEO:
- Bulk Edit
- Live SEO Analysis
- Broken Link Checker and Redirect
- Image Resizing
Broken Link Checker (free)
Sometimes, you may not know the presence of broken links in your site. Broken links really kill your site from an SEO perspective. So, it is very necessary to figure out such links and fix them. Broken Link Checker is a free WordPress plugin that checks the broken links in your whole site content. It helps you fix the bugs and optimize your website.
Main features of Broken Link Checker:
- Monitors and detects links
- Notifications through emails or dashboard
- Prevents search engines follow broken links
- Highly configurable
Google XML Sitemaps (free)
Google XML Sitemaps is a free WordPress plugin that generates a sitemap to help the search engine crawlers to see the complete structure of your site and better index your site. It improves your site’s SEO performance by providing the search engines complete XML sitemap.
Main features of Google XML Sitemaps:
- Free plugin
- Easy to set up and use
Redirection is a WordPress plugin that helps you track the 404 errors and manage the 301 errors. It is a very helpful plugin for those migrating the database from one site to another.
Main features of Redirection:
- 404 error monitoring
- Full logs for all redirected URLs
- Redirect index.PHP, HTML
- Fully localized
Media File Renamer (freemium)
Media File Renamer is a very useful plugin to make your site better for SEO. It automatically renames media files according to the media filenames. It also offers a dashboard from which you can rename all your files at once. It is a freemium plugin with it’s premium version ready.
Google Sitemap by BestWebSoft (freemium)
As the name, Google Sitemap by BestWebSoft is a WordPress plugin to add sitemap file to Google Webmaster tools. Such a sitemap helps the search engine crawlers to get the complete site structure easily. It also allows you to add a path to your sitemap file in robots.txt. It is available in the free as well as pro version.
SEO serves as a torchlight that makes your website visible to the search engine bots. To make it easy for the search engines index your site easily, the above-listed WordPress SEO plugins can help you in a great deal. Some of these plugins focus on optimizing your website content, some of them help in building links, some of them focus in the technical aspects of SEO.
I hope that you find these plugins helpful enough to bring your website at the top rank. In the mean time, there might be more awesome plugins for optimizing your website’s SEO. if you have come across any such, mention them below in the comment box below.