Instagram is a phenomenally popular social media platform that has proved to be a great social marketing tool for numerous businesses. This is chiefly a visual-oriented social networking site and numerous brands are flocking to this versatile platform to learn effective techniques of using SEO for pushing their overall brand messaging.
As per Hootsuite, “One billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day.”
If you wish to leverage Instagram’s success as a social marketing platform, you need to appreciate that a content curator must gain mastery over the skills of photography and creativity. Focus on using great photographs with relevant hashtags and short text descriptions. If you wish to use Instagram for the purpose of successful social marketing, you are required to build rapport, engagement, and boost engagement as some of the top priorities.
Also, check out simplest way to add Instagram feed on your WordPress websites.
Determine What Message Your Brand Must Convey
The most important step you must take for boosting your SEO on Instagram is to consider aligning all your endeavours with the unique messaging of your brand. Identify a few keywords, hashtags, and short key phrases that would be used regularly. You may have a well-defined brand message but you need to keep in mind that the Instagram is predominantly a visual-oriented platform and you may have to make your brand message shorter and more concise and focus your attention on incorporating high-quality pictures instead. You need to pay more emphasis on the visual representation of your unique brand on Instagram. Use these shortened tags with appropriate and fresh visual content on Instagram. This is the most effective way of driving more traffic to your site and gaining more Instagram followers.
Focus on Hosting Contests
While several brands have hosted contests across different social networking sites, it is now a well-known fact that Instagram is a fabulous resource which is beginning to witness an influx of enticing and effective contests for prizes. You must invest some money to give away attractive prizes to people entering your contest on Instagram and this could help you in getting thousands of new real Instagram followers. While hosting such a contest, you must never forget that Instagram is predominantly a visual platform and you need to focus on high-resolution stunning pictures because the active Instagram users love to see amazing pictures in their Instagram feeds. Your contests must necessarily be picture-oriented. Your contest picture must be catchy and relevant to whatever the prize you are planning to give away so that more and more Instagrammers would be enticed to enter the contest.
Conclusion: Use Valuable Data for Determining the Right Strategy
There is a lot of available data about Google indexing or not indexing social media profiles. Even though search engines such as Google and Bing may imply that indexing your social profiles may impact your search results, obviously, till date it has not yet been clearly defined. You may not be sure if search engines would consider social media while ranking you, however, you may still consider focusing on SEO to boost social marketing as search engines are dynamic and evolving all the time. Your Instagram account may be indexed in the years to come so it is best to boost your SEO on this platform to stay prepared for such an eventuality. You would soon see a boost in reach, followers, and engagement as you have concentrated your endeavors towards optimizing your Instagram account for boosting social marketing.
You may also like to check our handpicked collection of Top 5 WordPress Instagram Feed Plugins.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain real Instagram followers with his effective marketing strategies and guidance.