Do you want to get one of the best eCommerce WordPress Plugins for your website?
If you plan on building a website or already run a WordPress eCommerce site, it’s vital to know the essential features and functionality of this CMS. If you don’t take full advantage of what it has to offer, you risk losing to competitors. Especially now, as more and more people online are trying to grow their businesses.
One way to stay on top of the competition is using the right eCommerce plugins. Consider email marketing and product recommendation plugins to reach a wider audience and increase sales.
However, it can be challenging to choose the most suitable plugins for your business when there are so many options available in the market.
Luckily, we’ve narrowed down the best WordPress eCommerce plugins to help your online store reach success. The list includes only the best plugins for payments, marketing, and selling various product types.
WooCommerce is the most popular WordPress eCommerce plugin available with over five million installations registered on the WordPress plugins directory.
This plugin helps turn any WordPress site into an online store. It’s useful for a wide variety of businesses, from selling products to providing memberships and subscriptions.
Built on WordPress, the WooCommerce dashboard offers a familiar interface. From there, merchants can manage their store and update products, fulfill orders, and even calculate taxes.
Merchants can also choose how to get paid, offering customers multiple payment methods, like bank cards, bank transfers, and online payment gateways such as Stripe, PayPal, and Square.
It’s also possible to manage your eCommerce store while on the go using the WooCommerce mobile app, which is available on Android and iOS.
To expand the online store with more functionality, WooCommerce offers free and paid extensions on its marketplace. You can find a wide range of add-on categories, from store management to customer service.
Easy Digital Downloads is an eCommerce plugin for selling digital products on WordPress. It’s the best solution for selling various media file types, ranging from photos and videos to eBooks and even software.
After installation, the plugin will appear on the WordPress dashboard so users can manage their store right away. It also comes with customer management features such as customer records and activity tracking.
The shopping cart is user-friendly, making it easy for customers to complete a purchase. It lets visitors save items to the cart and supports guest checkout.
It’s also possible to offer discounts, encouraging customers to make more purchases. Merchants can offer flat or percentage rates and include settings for expiration, maximum uses, and minimum requirements.
This WordPress eCommerce plugin offers integrations and extensions to further enhance the store’s functionality. Merchants can gain access to popular services such as Mailchimp, Slack, and AffiliateWP.
MonsterInsights is a WordPress analytics plugin to grow your online store. Users can set up Google Analytics on their WordPress site and see reports right inside the WordPress dashboard.
Additionally, it offers a customizable dashboard widget so users can have quick access to the most important stats when logging in.
The plugin also provides tracking features to gain real-time stats of your eCommerce site. It tracks essential elements such as keywords and SEO score to see how it impacts your traffic.
What’s more, it’s possible to track across devices and campaigns using the universal tracking feature.
Users can gain insight into customers’ behavior. It provides insights into how people find your store, which keywords they tend to search for, and what they usually click on your site.
What’s more, this tool works well with previously mentioned eCommerce plugins, WooCommerce, and Easy Digital Downloads. It also has integrations with other eCommerce plugins for forms, memberships, and affiliates.
4. WP Shopify
This plugin lets business owners sell Shopify products on WordPress. It’s possible to manage your store from Shopify, such as adding products and changing prices and have the changes automatically sync with your WordPress website.
The Shopify data will sync as native WordPress posts, allowing users to create products and collect single pages, which enables the complete WordPress plugin ecosystem.
The checkout process is also a breeze. WP Shopify comes with a built-in cart experience, redirecting customers to the familiar Shopify checkout page when they are ready to pay.
A couple of WordPress websites using this plugin include:
The plugin offers a free version that is available to download in the WordPress plugins directory.
This plugin helps turn your WordPress website into an eCommerce platform. It also lets you sell through multiple channels. It’s possible to sync and sell on your website, social media, and marketplaces.
The control panel offers seamless sales channel management to keep track of important information such as orders and inventory. This is great to eliminate manual tracking errors when you sell across channels.
You can also manage your store on the go using Ecwid Shopping Cart’s mobile storefront app. With it, you can scan products, track inventory, and accept payments while automatically synchronizing them on other online storefronts.
It’s also possible to migrate from WooCommerce as it offers automatic product export, making the move a seamless process.
Additionally, the plugin supports all WordPress themes and features automatic updates for a maintenance-free solution.
MemberPress is a membership plugin for WordPress to create membership sites. It’s a useful plugin for those who want to charge users to access their content, such as online courses and other exclusive digital files.
The plugin features a powerful access rule functionality, where you can control which users have access to what content. This is great if your membership site uses a tiered-system subscription plan.
You can also feature time release and content access expiration dates to create a professional-looking membership website.
The plugin is extensible with integrations to various services and software. You can find add-ons for payment gateways, email marketing services, affiliate software, and even podcasting applications.
MemberPress is a premium plugin, and integration options vary depending on the plan you choose. The cheapest starts at $179 per year for a single WordPress site. Its features and integrations are sufficient for beginners who are just getting started with their first membership site.
Alternatively, consider its higher-end plans for $299 or $399 per year. All plans include a money-back guarantee if you decide you’re unhappy with the plugin over the next 14 days.
7. WP EasyCart
WP EasyCart is an eCommerce plugin for selling on WordPress websites. It’s useful for all kinds of online businesses, ranging from services and retail goods to subscriptions and downloads.
Additionally, it comes with an intuitive product editor, where you can easily control your items’ details such as title, pictures, reviews, and filters.
The plugin also offers a full cart and checkout experience to your WordPress store. WP EasyCart takes care of shipping tax and payment solutions, so you don’t need to install additional plugins.
The powerful management tool helps control orders, products, users, and marketing. This ensures a smooth and seamless management process for your business.
This WordPress eCommerce plugin is available for free on a single website. However, it’s limited to only three payment gateways.
To offer more payment options and access the extension marketplace, consider upgrading to one of its paid plans for $69 or $99 per year per website.
That said, both free and premium versions offer unlimited products, categories, and support.
8. WP eCommerce
WP eCommerce is a plugin with robust features for creating a powerful WordPress eCommerce platform.
The plugin offers built-in shipping modules where you can select a flat, table, or weight rate. It also comes equipped with secure payment gateways such as PayPal, ProPay, and WorldPay. Users can upgrade for more shipping and payment options by accessing the premium extensions marketplace.
There’s also an intelligent reporting feature that is accessible through the dashboard. Users can print packing slips, invoices and update order statuses to manage an entire inventory.
Automated marketing is available on this plugin too. With it, you can automatically display all on-sale products. The feature is integrated with useful tools such as Google Analytics and Share This to maximize your marketing efforts.
Built on WooCommerce and PayPal, this plugin offers a complete payment processing solution for WordPress online stores. Users can turn on PayPal options to process a full suite of payment methods, from global transactions to local payments.
On top of that, the suite also offers customers the freedom to use Pay Later, credit and debit cards, and country-specific currencies for a seamless checkout experience. Additionally, the plugin can identify customer locations and automatically offer local payment methods.
It’s even possible to offer subscription payments to drive repeat payments. The feature can help set billing cycles, time periods, and pricing. It’s also an option to offer discounted trial periods to encourage customers to purchase a subscription or membership plan.
This plugin connects your WooCommerce store to Mailchimp. It is a great solution to better engage and build relationships with customers using Mailchimp’s marketing features.
The plugin helps increase traffic, drive repeat purchases, and personalize your marketing strategy. With it, you can sync customers, orders, products, and promo codes.
Mailchimp comes equipped with automation tools to deliver relevant content to customers based on their behavior and interaction with your store. From there, you can use features such as product retargeting and recommendations, post-purchase emails, and abandoned carts.
The targeting feature also helps drive more traffic to your site by reaching the right audience on social media channels.
The plugin is free to download. It comes with one-year extension updates and support.
To start using it, make sure the WooCommerce plugin is already installed and activated on your WordPress site.
This WordPress eCommerce plugin guides customers in finding the products that best match their needs using a set of questions.
Recommendation quizzes are popular among the following industries:
- Skincare, cosmetics, and beauty products
- Nutrition, vitamins, and supplements
- Clothing, jewelry, and accessories
- Sports and outdoor gears
A great example of this practice is the luxury skincare brand, Spongelle. Upon landing on their quiz page, the store asks a guiding set of questions and provides the best products that match your needs. It also includes other recommendations to create a personalized shopping experience.
Aside from returning the best matching product, the plugin also provides an area for merchants to explain why the product is the right fit for the customer. This is a great practice to boost sales and reduce abandoned carts.
In addition to customizing the questions and feedback, you can choose fonts, color palettes, and display modes to fit your brand.
If you’re looking to build a multi-vendor marketplace similar to Amazon or eBay, look no further. Dokan is the best eCommerce plugin to start an eCommerce business and earn through commissions from products ranging from digital to physical goods.
Dokan features independent stores. Each vendor has a customized storefront, which makes the shopping experience more enjoyable for customers.
Vendors also get access to their own frontend dashboard to manage product inventory such as sales, orders, discounts, and coupons. This makes the multi-vendor marketplace manageable yet unique to each store owner.
Furthermore, vendors can gain insights with reports and statements. They can see sales reports in detail and get a complete overview of their store’s performance.
With more and more businesses going online, the competition is tougher than ever before. Thus, it’s critical to provide digital buyers with a seamless shopping experience.
A great way to do that is to include relevant features and functionalities in your online store using the best WordPress eCommerce plugins.
Here’s a list of all plugins mentioned in this article:
- WooCommerce. The most popular plugin for turning a WordPress website into an eCommerce.
- Easy Digital Downloads. The best WordPress eCommerce plugin for selling digital products.
- MonsterInsights. A Google Analytics plugin to monitor your website’s performance.
- WP Shopify. Lets you sell Shopify products on WordPress.
- Ecwid Shopping Cart. Best for selling across multiple channels: website, social media, and marketplaces.
- MemberPress. An excellent plugin to create membership sites.
- WP EasyCart. Helps users sell on WordPress sites with built-in tax features.
- WP eCommerce. Allows users to create a scalable WordPress eCommerce site by accessing the premium extensions marketplace.
- PayPal Payments. Offers complete PayPal payment processing solution starting from credit and debit cards to Pay Later.
- Mailchimp for WooCommerce. A marketing plugin to help increase traffic and drive repeat purchases.
- Product Recommendation Quiz. Creates recommendation quizzes to guide customers in finding the products that best match their needs.
- Dokan. Best for creating a multi-vendor eCommerce business like Amazon or eBay.
Make sure to really pay attention to what your eCommerce site needs so you can add relevant functionality. The right solution will give buyers a satisfying shopping experience, resulting in increased sales.
Good luck on your business journey.