The logo is perhaps the most important element of your brand. A logo serves as a unique identifier of your brand. Because the long can be the first contact your prospective customers may have with your brand, you would want it to be as captivating as possible. While nowadays it’s easy to better brand your site with easy-to-use logo makers like the one created by Zyro, there are tons of other essential practices you might be missing. Let’s learn what they are, and how you can make the most out of them. Here are the five tips for branding your WordPress website.
Tip 1: Add a Captivating Favicon
A favicon is a familiar small icon you often see on the left end of the address bar. It can be anything you want – a logo, a descriptive thumbnail for your page, a version of your logo, or a specific product. The purpose of favicons is to help the visitor to recognize your page faster in a sea of tabs on their browser.
Typically, a favicon comes in the form of a 16x by 16px image in the .ico format. You are free to make bigger favicons even to the size of 200px by 200px with the aid of an online generator that can convert almost any image into a small cute favicon you want.
It is quite common for some WordPress theme makers to incorporate their own theme’s favicon on every theme they develop – that’s both uncool and unprofessional. So before even uploading your favicon, remember to check your website’s root folder and theme for any favicon.ico file and remove it. Now proceed to upload your ready Favicon to the main folder of your theme and your site’s root folder.
Almost all browsers nowadays detect and display the favicon.ico file automatically but you can’t be sure. So, to be always on the safe side, go paste this line in the header.php file of your theme after the <head> tag:
<link rel=”shortcut icon” href=”<?php bloginfo(‘stylesheet_directory’); ?>/favicon.ico” />
Thank me later!
Alternatively, you can use a plugin like Favicon and further ease the process.
Tip 2: Make Getting in Touch Easy
I can’t count the number of times I’ve been frustrated trying to find a way to inquire about a thing or two with an owner of a site that offers something that I badly need. For your brand to thrive, you need to avail plenty of channels your visitors can use to talk to you. This might look obvious for any business or brand’s site, but you will be surprised by how some brands get it wrong.
It is typical for a website to have a separate contact page with almost hidden forms. However, including just one or two avenues is not enough for a business website. You need to add your email, Twitter, Facebook, Instagram if you’re able, a live chat client and telephone number and any other avenue where you maintain an active presence.
This is especially important if you’re actively pursuing partnerships or work as a freelancer.
To get it right with your WordPress site, you will need to use a dedicated plugin. For instance, Contact Form 7 can create a sleek yet simple way for your visitors to stay in touch with you. Once you have installed and activated this plugin, a new Contact option will be added to your WordPress administrator sidebar, there you can set up an easy-to-find contact form.
Tip 3: Choose the Right Theme
Not just any theme will work for your WordPress website. The feel and look of a WordPress site depend on the kind of theme you choose. Fortunately, WordPress offers thousands of premium and free themes that can match an incredibly wide array of needs. Whichever theme you choose, ensure that it offers the widgets, navigation layout, accessibility and other features you need.
Also, consider these rules of thumb:
- Choose an easily customizable theme that can accommodate your brand’s elements anywhere you want.
- The theme should accommodate running several sites with the same or similar UI or support WordPress multisite.
- A secure theme that is not vulnerable to malicious intrusions.
- Choose a theme that positively impacts SEO. It should be lightweight, mobile-friendly, and allow you to easily add alt text to images, etc.
Tip 4: Get the Most Out of the About Page
Have you ever opened an “About” page of a seemingly interesting website or a site you want to transact with but want to know more about, only to find the page just four lines of text or empty fluff? That’s how some brands fail to harness the full power of this essential yet underused part of their websites. You don’t want to go down that route. Use your About page to highlight some aspects of your brand.
- Briefly inform your visitors about the history of your company or brand.
- Introduce people behind your business and website.
- Create sub-pages if you need to.
- If you have an introductory video, put it there.
- Have your old client, professional, or colleague testimonials about your brand placed there, or link to a separate page where the visitor can find them.
- Add your brand’s contact information or a link to your site’s contact page
The trick here is to keep your About page as interesting and informative as possible. Visitors tend to trust a brand that readily tells more about itself than another that holds its words.
WordPress.org/about is an amazing example of a beautiful and informative About page.
Tip 5: Go Viral Through Social Sharing
You might have created the most presentable WordPress website for your brand but that’s just half the journey.
The best way your brand can grow is by announcing its presence on social media by actively engaging the audience and sharing a lot of relevant content that leads to your site and sticks with its tone and personality.
How you should approach your social media campaign is beyond the scope of this post, but be in the know that you need to get involved in social conversations and direct your social media audience to your WordPress website where they can see what your brand is all about. For starters, you can always use a plugin like Social Media Share Buttons to easily implement other accounts to your site.
And that’s how to brand your WordPress website. Do not forget to include elements like a Contact Us Page, About Us Page, favicons, testimonials, and other essentials to your site. Remember, not just any theme will work for your WordPress website, more so a business-oriented website. For this reason, you need to use a theme that “marries” the colours and every other aspect of your brand. Hope this article sets you on the right path to improving your WordPress site’s branding. Good luck.